AQUA Sponsored Webinars
  • About
  • Upcoming Webinars
    • How Chlorine Has Changed - And How It Can ​Change Your Business
  • Past Webinars
    • The VGBA Standard Changed in 2021 - What Have We Learned?
    • SMS Marketing 101 for Home Service Businesses
    • Local Business Marketing 101 for Home Services
    • How the Right Financing Can Help Your Business
    • How to Win Locally: 5 Marketing Strategies for Pool & Spa Businesses
    • Bring the Power of Sanitizing Minerals to Your Business
    • 5 Crucial Customer Experience Improvements for the Pool & Spa Industry
    • How to Get a Return on Your Software Investment
    • The Effects of the ​Global Pandemic on the Pool Industry
    • Navigating the 2021 DOE Pool Pump Regulatory Changes: Pro Tips from Hayward [Part IV]
    • 2021 DOE Pump Regulation Changes
    • BADU® Swim Jet Systems: Maximizing the Potential of your Client’s Pool
    • Do You Really Need More Chlorine?
    • Driving Innovation: Hayward 2021 New Product Showcase
    • How to Prepare for the Federal Pool Pump Regulation Changes
    • Navigating the 2021 DOE Pool Pump Regulatory Changes [Part I]
    • Navigating the 2021 DOE Pool Pump Regulatory Changes [Part II]
    • Sanitize then Maximize: Enhancing the Efficiency of Pool Care Programs
    • Specialty Chemicals for Custom Water Care
    • The VGBA Standard Just Changed — What Your Company Needs To Know

WEBINAR RECORDING:

Local Search 101 for Home Services
Local search is the lifeblood of any business in today’s world. The same is true for home services. Finding new customers and retaining existing clients often rely on your business’s online presence and how you show up digitally. Join us in this free webinar as we bust local SEO myths and cover 5 ways to up your local search strategy. ​​​
In this webinar, we'll discuss:​
  • Why local search is a critical marketing strategy 
  • What to prioritize as you manage your online presence 
  • How to optimize your online Google Business Profile to help you find more customers
Presented by: Kenny Lathen & Brady Hurst
​
​Sponsored by:
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Speakers:

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Kenny Lathen | Strategic Director BD & Alliance Partners

Kenny Lathen has been running home services partnerships at Podium for 5 years and has worked with some of the largest brands in the industry. As an Oregon native, while not at work, he loves spending time with his wife and two daughters especially camping, hiking, or rafting in the PacNW.​
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Brady Hurst | Director of Partnership Relations - Home Services

Brady works on the local enterprise team for the Home service and Healthcare industries as a Sr. Partner Manager at  Podium. He has helped companies improve their customer experience journey and integrate their tech stacks to reduce friction in their customer-facing channels over the last 7 years.  Brady is heavily focused on helping companies be seen more often, be considered more often over their competition, and help companies convert leads at a higher rate.​

About Podium:

Podium is redefining the way customers interact with local businesses. Through its Interaction Management platform, businesses can message leads and customers, leverage bulk texting for important updates, collect google reviews, and even collect payment via text. Podium was named as one of Forbes’ Next Billion-Dollar Startups and powers over 100,000 businesses today. ​​
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AQUA Is Your Trusted Partner in the Pool & Spa Industry.
AQUA Magazine is the top resource for retailers, builders and service pros in the pool and spa industry. Every month, thousands of spa and pool professionals turn to the online and print pages of AQUA for its valuable mix of news, trend and product coverage.
​By registering for AQUA sponsored webinars, you are permitting your information to be shared with AQUA Magazine and the webinar sponsor for sales/marketing purposes.
  • About
  • Upcoming Webinars
    • How Chlorine Has Changed - And How It Can ​Change Your Business
  • Past Webinars
    • The VGBA Standard Changed in 2021 - What Have We Learned?
    • SMS Marketing 101 for Home Service Businesses
    • Local Business Marketing 101 for Home Services
    • How the Right Financing Can Help Your Business
    • How to Win Locally: 5 Marketing Strategies for Pool & Spa Businesses
    • Bring the Power of Sanitizing Minerals to Your Business
    • 5 Crucial Customer Experience Improvements for the Pool & Spa Industry
    • How to Get a Return on Your Software Investment
    • The Effects of the ​Global Pandemic on the Pool Industry
    • Navigating the 2021 DOE Pool Pump Regulatory Changes: Pro Tips from Hayward [Part IV]
    • 2021 DOE Pump Regulation Changes
    • BADU® Swim Jet Systems: Maximizing the Potential of your Client’s Pool
    • Do You Really Need More Chlorine?
    • Driving Innovation: Hayward 2021 New Product Showcase
    • How to Prepare for the Federal Pool Pump Regulation Changes
    • Navigating the 2021 DOE Pool Pump Regulatory Changes [Part I]
    • Navigating the 2021 DOE Pool Pump Regulatory Changes [Part II]
    • Sanitize then Maximize: Enhancing the Efficiency of Pool Care Programs
    • Specialty Chemicals for Custom Water Care
    • The VGBA Standard Just Changed — What Your Company Needs To Know